Why is Google Analytics still this hard?

Not because the data is complicated. Not because the concepts are beyond reach. Google Analytics is hard because the interface was built without the people who use it most in mind. Marketers, business owners, freelancers, and content creators open it every day and find themselves clicking through menus that have moved, settings that have been renamed, and features that require a degree in patience to locate.

Google Analytics is Still Complicated. It Shouldn't Be! walks you through the tool the way a knowledgeable friend would: calmly, clearly, and without assuming you already know things you don't. Ten chapters cover everything from what Google Analytics actually is and how it got here, to setting up your account, understanding the dashboard, reading your reports, and knowing what to do when something goes wrong.

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